Why Sustainable Organizations are Better Organizations?

Everything in the universe exists to serve something else. Nothing exists to serve only itself. And it is precisely this purpose, of serving someone or something else that gives meaning to existence! On the other hand, everything interacts with everything else, influences and is influenced by them.

 

As with all things in the universe, the same is true of organizations. Organizations exist to serve a purpose. And this purpose is nothing more than to serve someone else. Right? Wrong! The purpose must be to serve someone else without harming anyone. And because there are so many interactions, this task is inherently difficult. But everything starts and ends in society and therefore, sooner or later and somehow, good or evil will return…

 

During the process of building their mission and therefore their purpose, organizations no longer have to answer the question for whom and why they should exist. In parallel, they must answer how even if no other party is benefited from the whole process, at least it will not suffer! And here it would be reasonable for one to claim that this has a cost. And the reality is that it does. But it also has value!

 

Organizations that care generally have better financial results and face fewer risks than their competitors that do not. A society that increasingly understands the concept of interaction will obviously reward those organizations that operate accordingly. On the other hand, these organizations are generally more prepared to deal with unexpected situations as their view on things is more multidimensional. In this way their reactions are timely and more effective. Finally, caring organizations can generally claim that and be believed, thus positioning themselves more robustly against their competitors.

 

But beyond the above, societies, realizing the value of sustainability, constantly develop the institutional framework that determines how they would like the organizations that operate within them to function. This means that sustainable organizations will be the ones that have better access to capital, better access to customers, better access to suppliers and generally better access to all parties that are necessary for their smooth operation. Society is already taking the necessary steps. It remains for the organizations to do the same steps too!

Comments

Post a Comment

Popular posts from this blog

Why CEOs Do not Know Most of the Problems of their Organizations and what to Do about it?

  CEOs should know… They should be fully aware of the problems that their organizations are facing at any particular point in time. After all, this is what they are being paid for! And they should not only be aware of all those problems. They should also be able to figure out which of them are causes, which are symptoms and which are only manifestations. They should be able to sort and to prioritize them. And they should be able to figure out solutions for them. They should ultimately need to be able to mobilize the resources they have at their disposal and to guide their organization towards their resolution. Right? Wrong!   Despite the fact that CEOs are expected to know all the problems that their organizations are facing, they actually do not. Quite interestingly, they are only aware of a tiny fraction of them! And there are good reasons for this!   CEOs are standing at the highest hierarchical level. No doubt, they enjoy a really good view from there. But tha...
Read more

Which Markets Companies Needs to Address?

 T here is a widespread belief that a company can succeed when it can secure clients for its products and / or services. And this is quite true. When the products and / or services of a company are perceived from its customers as capable of covering their needs better than those of its competitors and at an affordable cost, those customers would most probably be willing to pay for them and the company would have the chance to sell them at the quantities required to make profits. One would therefore argue that good marketing of products and / or services well is the key to the success of any company. And yes. In a sense it is. But is this enough for companies to grow sustainably and therefore to succeed in the long-term? The answer is no!   Companies are not machines. They are essentially groups of people that share the same purpose. Companies do not however consist of randomly selected people. They consist of people that are selected, among others, for their talents, their...
Read more

Organizational Transformation or Organizational Redefinition?

There is a change and it is accelerating! And organizations cannot do otherwise but adapt to or even better lead it. For, if they do not do it themselves, their competitors will. And then things will definitely become tougher. At least that's how almost all business management textbooks teach. But that no longer seems to be enough…   The speed with which change occurs as well as its magnitude, has made the need to develop the ability of organizations to manage and at the same time to integrate it into their own DNA, more necessary than ever. Quite simply, organizations need to constantly transform and adapt if they want to survive and thrive. But if the speed and magnitude of change has made the constant transformation of organizations more than necessary, the change that a crisis like that of a pandemic can bring about requires much more than that. And this is because, quite simply, change, in addition to being fast and big, has now become traumatic.   Organizations a...
Read more