Why Organizational Mission, Vision and Values Matter?
At the very heart of the existence of any organization lies the answer to a very important “why” question. And this question always needs to be about why the organization should ever exist, namely its purpose! All organizations exist for a purpose. And the purpose always has to do with serving somebody or something else. No organization can exist for serving nothing but itself. For such an organization would sooner or later die. There has therefore to be a need that the organization wants to satisfy and it is only when well-defined ideas on how to provide for this need in the best possible way are defined that an organization can exist. Organizations may come to existence for achieving a purpose. However it is not this purpose that drives their evolution. Organizational mission alone cannot do that. It is simply not enough for an organization to identify why it should ever exist in order to go forward. It is also of paramount importance to also identify what it needs to do with t