Why Sustainable Organizations are Better Organizations?
Everything in the universe exists to serve something else. Nothing exists to serve only itself. And it is precisely this purpose, of serving someone or something else that gives meaning to existence! On the other hand, everything interacts with everything else, influences and is influenced by them. As with all things in the universe, the same is true of organizations. Organizations exist to serve a purpose. And this purpose is nothing more than to serve someone else. Right? Wrong! The purpose must be to serve someone else without harming anyone. And because there are so many interactions, this task is inherently difficult. But everything starts and ends in society and therefore, sooner or later and somehow, good or evil will return… During the process of building their mission and therefore their purpose, organizations no longer have to answer the question for whom and why they should exist. In parallel, they must answer how even if no other party is benefited from...