How to Design a Robust Strategy for Growth
Growth strategy is important for organizations, for it is exactly this strategy that answers the question of how the organization will adapt or even drive change in the environment so that it ensures its survival and prosperity in the future. Growth strategy simply specifies the actions that the organization needs to take so that it moves from where it currently stands to where it would like to be in the future. Growth strategy however cannot develop in a vacuum. The answer to the question of why the organization should exist both now and in the future should precede it and so does the answer to the question of what the organization wants to achieve in the framework that the answer to the “why” question specifies. Still , event this is not enough however. The organization still needs to answer the “how not” questions that are specified by its value system. It therefore seems that growth strategy alone is not enough. A good growth strategy should be devised based on the answers ...